Parts Plus strives to deliver all members various levels of marketing assistance-as little or as much as their individual needs require. Through a comprehensive menu of marketing support, we provide the membership with a consistent platform that cohesively links the distribution chain together.

Consumer Facing Promotions

Parts Plus offers consumer rebate sales promotion for professional repair shops to their customers. This promotion entices the customer to have their vehicle repaired at their repair shop and rewards them after the sale is completed. The customer purchases an item and submits a rebate application along with the receipts. A short submission process is followed by a quick payout. Parts Plus also offers retail window cling promotions that run throughout the year. This is a discount promotion for DIY customers visiting your auto parts store. Professionally designed and printed, the window clings provide a professional look to the outside of your building.

Loyalty Programs

Parts Plus offers the finest automotive aftermarket programs in the country. The Parts Plus Car Care Center program is designed to help independent automotive service dealers sell more service and repair work through the establishment of a permanent relationship with customers. Parts Plus is dedicated to offering the best tools, training and support needed to excel in the auto care industry.

Marketing Programs:

  • Customer Incentive Trips
  • Interior and Exterior Identification
  • Product Promotions through Network Intelligence and WebShop
  • Print and Digital Trade Advertising
  • Social Media Outlets (Facebook, Twitter and Instagram)
  • Network News
  • National Promotions
  • Advisory Council
  • Open House Kits
  • Promotional Materials

Brand Awareness Promotions

Parts Plus is dedicated to promoting our brands through multiple channels to increase a potential customer's ability to not only recognize our brand image, but to also associate it with our company's services and products. We do this through both inbound and outbound marketing efforts. We know brand awareness can be one of a business's greatest assets when competition is high.